In today’s highly charged and competitive real estate market, you’ll have to do more than hold open houses and send direct mail. To become one of the best real estate agents in town, you’ll have to be a strategic marketer. Along with marketing your clients’ properties, you’ll be ramping up marketing efforts to build your brand, secure leads, and start closing sales. The following tips will help you kick start your real estate marketing campaign in 2020:
1. Observe real estate website best practices - Attract new leads and build your contact database with a great real estate business page. Make sure your website stands out with eye-catching layout and design, easy to nativate, mobile friendly, and high quality photos.
2. Create multiple landing pages - Using one single landing page for all your lead generation efforts might not be one of the smartest real estate marketing strategies. In this case, it might be wise to have multiple landing pages, including a home value landing page, a free content landing page, and a home search landing page.
3. Leverage the power of social media - Everyone—first-time homebuyers, potential buyers, and past clients—searches for homes online, making social media and online marketing a valuable combo for real estate agents. Different social media platforms can help you reach potential clients, including Facebook, Instagram, LinkedIn, Twitter, and Nextdoor.
4. Know where real estate agents post listings - You need to be where other real estate agents are. Make sure to list on sites like Zillow and Trulia as they are the largest real estate search engines, then consider Redfin and Realtor.com to expand your visibility as well.
5. Obtain professional memberships - The best way to network with other real estate professionals is by joining professional real estate organizations. Make part of your marketing plan to become a member of your local and state governing body or even the National Association of Realtors. Think local. In addition to joining real estate industry groups, join local community groups that promote service and professional growth. Get involved with local small business associations, chambers of commerce, and your local Business Network International chapter.
*Courtesy of Business.NextDoor.com